Yea, of course biased is all a problem. Hey, look at history, thats why the call it His Story, hwuk hwuk! but seriously, if we really want to know the truth, we have to go to places and learn from primary sources.
Hmm... I don't think all the western media bias China, but it's true that most of them hold prejudice to China, or Chinese.
however, you should know that 'Rome is not built on one day', if Chinese really want westerners know what's the real China, they had better improve many sections of the society, and keep optimistic everyday.